Your privacy matters to neon54. This Privacy Policy explains what personal data we collect from Malaysian players, why we collect it, how we use and protect it, and what rights you have regarding your information under applicable data protection principles.
Effective Date: 1 January 2026 | Last Revised: 1 January 2026Our Commitment to You
These six principles summarise our approach to data privacy. They are not a substitute for the full Policy below — please read the complete document for all applicable details.
We collect only the personal data that is strictly necessary for the specific purpose it is needed — account management, identity verification, payment processing, and support. Nothing more.
neon54 does not sell, rent, or trade your personal data to any third party for marketing purposes — ever. Your data is used exclusively to operate and improve the neon54 service for you.
All personal data is stored on secured servers protected by 256-bit SSL encryption. Access to personal data is restricted to authorised personnel on a strict need-to-know basis.
You have the right to access, correct, delete, and port your data. You may also object to certain types of processing. All requests are handled within 30 days and without charge in most cases.
We tell you upfront what data we collect and exactly why. There are no hidden processing activities, no undisclosed profiling for advertising, and no data sharing practices not described in this Policy.
We retain personal data only for as long as necessary to fulfil the purpose it was collected for, or as required by applicable law. Data is securely deleted or anonymised when no longer needed.
This Privacy Policy ("Policy") describes how neon54 ("neon54", "we", "us", "our") collects, uses, stores, shares, and protects the personal data of individuals ("you", "your", "Player", "User") who access or use the neon54 online casino and sports betting platform located at https://neon54.cam (the "Platform"), including all associated products, services, and features.
neon54 is committed to handling personal data responsibly and in accordance with internationally recognised data protection principles. We operate principally to serve players in Malaysia and process personal data in alignment with the frameworks applicable under our international operating licence.
This Policy applies to all personal data collected through the Platform, through direct communications with our support team, and through any other interaction you have with neon54. It should be read in conjunction with our Terms & Conditions, which are incorporated herein by reference.
By registering an account and using the neon54 platform, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with how we process your data as described in this Policy, please do not register an account or use the Platform.
For the purposes of this Policy, the following terms shall have the meanings assigned below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person — including name, identification number, contact details, financial information, online identifiers (IP address, device ID), and behavioural data. |
| "Processing" | Any operation performed on personal data, including collection, recording, storage, use, disclosure, erasure, or destruction, whether automated or manual. |
| "Data Controller" | neon54 — the entity that determines the purposes and means of processing personal data collected through the Platform. |
| "Data Processor" | A third-party service provider that processes personal data on behalf of neon54, under contractual obligation and in accordance with neon54's instructions. |
| "Consent" | A freely given, specific, informed, and unambiguous indication of agreement by a player to the processing of their personal data for a stated purpose. |
| "KYC" | Know Your Customer — mandatory identity and age verification procedures required before processing withdrawals and in fulfilment of anti-money laundering obligations. |
| "Cookie" | A small text file placed on a user's device by a website, used to store session information, preferences, and analytical data. |
neon54 collects the following categories of personal data, depending on how you interact with the Platform:
3.1 Registration & Account Data
3.2 Identity Verification (KYC) Data
3.3 Financial & Transaction Data
3.4 Betting & Gaming Activity Data
3.5 Technical & Device Data
3.6 Communication Data
Sensitive personal data (such as identity document images and financial account details) is encrypted both in transit and at rest. Access is restricted to authorised personnel who require it to perform specific operational functions.
neon54 collects personal data through the following means:
neon54 processes personal data on the following legal bases as applicable to each processing activity:
| Legal Basis | Processing Activities Covered |
|---|---|
| Contractual Necessity | Account registration, deposit and withdrawal processing, game participation, customer support, and fulfilment of bonus and promotional commitments. |
| Legal Obligation | Identity verification (KYC), age verification (21+), anti-money laundering (AML) screening, fraud detection, and regulatory compliance reporting. |
| Legitimate Interests | Platform security, fraud prevention, system performance monitoring, responsible gambling programme administration, and internal analytics for platform improvement. |
| Consent | Optional marketing communications (email newsletters, promotional notifications). Consent may be withdrawn at any time by updating communication preferences in your account settings. |
neon54 uses your personal data exclusively for the following purposes:
neon54 does not use personal data for automated decision-making that produces significant legal or similarly significant effects on players, except where required by anti-money laundering obligations. You have the right to request human review of any automated decision that materially affects you.
neon54 does not sell, rent, or trade your personal data. We share personal data only in the limited circumstances described below, and only to the extent strictly necessary for the stated purpose:
All third-party processors with whom neon54 shares personal data are bound by written data processing agreements requiring them to process data only in accordance with neon54's documented instructions and to implement appropriate technical and organisational security measures.
As an internationally operated platform serving Malaysian players, neon54 processes and stores personal data on servers that may be located outside of Malaysia. Where personal data is transferred to processors or infrastructure in countries that do not have data protection laws equivalent to those applicable in your jurisdiction, neon54 takes steps to ensure appropriate safeguards are in place, including:
By using the neon54 Platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Malaysia. If you have concerns about international data transfers, you may contact us using the details in Section 15 of this Policy.
neon54 uses cookies and similar tracking technologies to operate the Platform, maintain session security, and improve the player experience. The cookies we use fall into the following categories:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Required for the Platform to function — session authentication, security tokens, load balancing. These cannot be disabled without rendering the Platform inoperable. | No |
| Functional | Remember your preferences such as language settings, lobby layout, and notification preferences. | Yes |
| Analytics | Aggregate, anonymised data on how players navigate the Platform, which pages are visited most frequently, and where technical errors occur. Used solely for internal platform improvement. | Yes |
| Marketing (Consent Only) | Used to deliver relevant promotional content to players who have consented to marketing communications. Not used for third-party advertising networks. | Yes |
You may manage or disable non-essential cookies through your browser settings. Note that disabling certain cookie types may affect the functionality of specific Platform features. Continued use of the Platform after being presented with our cookie notice constitutes acceptance of strictly necessary cookies.
neon54 retains personal data for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. Our general retention guidelines are as follows:
| Data Category | Retention Period |
|---|---|
| Account registration data | Duration of account plus 5 years following permanent account closure |
| KYC documents | 5 years following account closure or last transaction, in compliance with AML obligations |
| Transaction & financial records | 5 years from date of transaction, as required by international licensing and AML frameworks |
| Betting & gaming activity | Duration of account plus 2 years, for responsible gambling monitoring and dispute resolution |
| Support communications | 2 years from date of last communication, for quality assurance and dispute resolution |
| Marketing consent records | Until consent is withdrawn, plus 1 year for compliance evidence |
| Technical & log data | 90 days for routine logs; up to 2 years for security incident-related logs |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data management procedures.
Subject to applicable law and any overriding legal obligations (such as AML record-keeping requirements), you have the following rights regarding your personal data held by neon54:
Request a copy of the personal data neon54 holds about you, together with information about how it is processed.
Request correction of inaccurate or incomplete personal data. Most account details can be updated directly in your account settings.
Request deletion of your personal data where there is no longer a lawful basis for retaining it, subject to legal retention obligations.
Request that processing of your data is restricted — for example, while the accuracy of data is being contested or a complaint is being investigated.
Receive a copy of personal data you have provided to neon54 in a structured, machine-readable format for transfer to another service provider.
Object to processing of your data based on legitimate interests, including profiling for platform personalisation. You may also withdraw marketing consent at any time.
To exercise any of these rights, please contact us at [email protected] with your request. We will respond within thirty (30) days of receipt. We may need to verify your identity before processing your request to protect against unauthorised data access.
Rights requests are handled free of charge in most cases. Where a request is manifestly unfounded or excessive (particularly if repetitive), we reserve the right to charge a reasonable administrative fee or decline to respond, with written reasons provided.
neon54 implements comprehensive technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security infrastructure includes:
In the event of a personal data breach that is likely to result in risk to your rights and freedoms, neon54 will notify affected players without undue delay, providing details of the breach and the steps taken in response. Breaches meeting applicable reporting thresholds will be notified to the relevant supervisory authority.
The neon54 Platform is strictly intended for persons aged 21 years and above. neon54 does not knowingly collect, process, or store personal data from individuals under the age of 21. Age verification is a mandatory step in the account registration and KYC process.
Where neon54 becomes aware that personal data has been collected from an individual under 21, we will immediately close the associated account, void any associated transactions, and securely delete the collected data to the extent legally permissible. If you believe that a minor has registered an account or provided personal data to neon54, please contact us immediately at [email protected].
neon54 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, operational requirements, or applicable legal frameworks. Where a material change is made to this Policy, we will:
Your continued use of the neon54 Platform following the effective date of any amendment constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically. The most current version is always available at https://neon54.cam/privacy-policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or how neon54 processes your personal data, please contact our Data Protection team through the following channels:
15.1 Complaints
If you are not satisfied with neon54's response to a privacy concern, you have the right to escalate your complaint to the relevant supervisory authority under applicable data protection law. neon54 will cooperate with any such authority in the investigation of a complaint.
For concerns relating to responsible gambling or account self-exclusion specifically, please visit our Responsible Gambling page for dedicated tools and resources.
All privacy-related requests are acknowledged within 48 hours of receipt and resolved within 30 days, or within such shorter period as required by applicable law. Complex requests involving large volumes of data may take up to 60 days with notice provided to the requester.
Your data is protected by industry-standard security. neon54 is built for Malaysian players aged 21 and above. Play responsibly and within your personal means.
For players aged 21 and above only. If you have concerns about your gambling behaviour, please visit our Responsible Gambling page.